Side affects podcast
ConsumerOptix: Becoming the ‘Amazon’ of Life Insurance
Episode #102
|
James O’Hara, CEO of Dayton-based ConsumerOptix, has drawn a path for this front-office communication start-up to become the ‘Amazon’ of Life Insurance. James and his team are driven to get the employee benefits and insurance industry up to speed in the digital evolution by understanding the employee’s approach to consuming and purchasing. Join Side Affects producer Kenzie McEvily and McGohan Brabender’s Director of Strategy & Innovation, David Homan, offsite in the newly renovated Dayton Arcade, where ConsumerOptix resides. Tune in to learn how employers can use this software to share a personalized message that all employees can understand.
About Our Guest
James O'Hara
James is a 1990 graduate of Northwestern University and started his career with Procter & Gamble. He went on to co-found two leading CRM and personalized media firms in Chicago and is a veteran in the insurance and financial services consumer communications field. His expertise has been called on to design and implement CRM and consumer communications platforms for some of the largest property and casualty, life and voluntary benefits carriers, brokers and agents in the U.S. James is a frequent speaker and panelist at industry events and author of numerous industry publications and an inventor of personalized consumer communications patented technology. James led the design and development initiatives for both Accelerate and eBenefitsIQ. Connect with James on LinkedIn! Learn more about ConsumerOptix.
Subscribe on any of these platforms
Similar Episodes
Episode #089
Break the Rules: Automate your Annual Benefit Communications
2020 has turned most of us upside down, so it may be the time to try something new for your benefits communications. For this Side Affects episode, producer, Kenzie Fell has pulled our Director of Strategy and Innovation, Dave Homan, from behind the scenes, upfront to discuss different options for open enrollment.
Listen NowEpisode #21
Communication Technology and Human Resources
Scott and Anne Marie look at how social media and wearable technology are impacting Human Resources. The playing field is crowded, so how do you choose the ones that will have the greatest impact? The way we communicate is evolving; don’t be left behind.
Listen NowEpisode #67
How savvy is your social media strategy?
Scott discusses today’s social media concepts with Multimedia Specialist, Kenzie Fell. Kenzie has only been at MB for 8 months but has put MB on the social network ‘world tour.’ Learn how sharing your company’s culture & brand places you in a different light that attracts new clients and recruits skilled talent.
Listen Now